Equity Project | Pure Milwaukee

Pure Milwaukee was created to raise awareness to Milwaukee's water problems, specifically the dangerous effects it has on the health of the community. Due to the high expense of testing kits, many are often unsure whether their water is safe to drink.

My team and I created Pure Milwaukee, a hypothetical company that distributes free testing kits to homes throughout Milwaukee County. The box includes a free testing kit as well as detailed instructions on how to obtain free water filters for their home from the Milwaukee Health Department.

Following our established brand guidelines, I was in charge of creating social media content that would visually capture the attention of Milwaukee county residents. The Instagram posts and stories were intended to raise awareness and educate those who are unaware of the potential dangers of lead, not only in Milwaukee, but in many other areas where lead is a concern.